The protection of personal data is taken very seriously by Sachsen Fahnen®. Compliance with legislation and other legal requirements is a matter of course for us. We have therefore taken technical and organisational measures to ensure that the data protection regulations are observed and complied with both by Sachsen Fahnen and by the third parties involved in the performance of the contract.
You can visit our websites without providing any personal information.
When you use this website, various personal data are collected. Personal data is data by which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. Complete protection of the data against access by third parties is not possible.
Contents
Some of the data we collect on our website is provided by you yourself. For example, your data is collected as part of the ordering process or by entering into a contact form. We use this data exclusively to process your request or order.
Furthermore, when you visit our website, technical data is automatically collected, such as the Internet browser used, the operating system and the time of the page visit. This data is primarily used to ensure error-free provision of the website and to identify and resolve technical problems.
Another purpose of data collection on our website is to analyse user behaviour. This is information that we obtain from technical data, such as the duration of the visit to our website, the pages visited or the frequency of visits. This data helps us to improve our website and our offers and to tailor them to the needs of our customers.
We attach great importance to the protection of your data and adhere to the applicable data protection regulations. Your data will be used exclusively for the stated purposes and will not be passed on to third parties, unless this is required by law or necessary to fulfil your request or order.
2. Storage of access data in server log files
When you access our website, information of a general nature is automatically collected and stored in the log files of the server. This includes information such as the type of web browser and its version, the operating system used, the website from which you accessed our website (so-called referrer), the domain name of your Internet service provider, the date and time of access and the IP address.
This information is technically necessary to deliver the contents of our website correctly and to ensure the functionality of our information technology systems and our website. We use this anonymous data and information exclusively for statistical analysis in order to optimize our website and the technology behind it. The anonymous data of the server log files are stored separately from all personal data entered by a data subject.
The storage and evaluation of these access data serves in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR to safeguard our legitimate interests in a correct presentation of our offer and a trouble-free operation of the website.
3. Data collection and use for contract processing and when opening a customer account
When you place an order or contact us on our website, personal data is collected which you voluntarily provide. The respective input forms indicate which data must be collected in order to process your order or request. Mandatory fields are marked accordingly. Without this information it is not possible to order or contact us. We use the data provided by you in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR for contract processing and processing of your enquiries. After conclusion of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the tax and commercial retention periods, unless you have expressly consented to the further use of your data or we are legally obliged to retain the data. You can request the deletion of your customer account at any time by sending a message to the contact option described below.
4. Contact form requests
If you send us enquiries via the contact form your details from the enquiry form, including the contact details provided by you, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We treat your data confidentially and do not pass it on without your consent.
The data entered in the contact form will be processed solely on the basis of your consent pursuant to Article 6 paragraph 1 lit. a of the General Data Protection Regulation (GDPR). You may revoke this consent at any time. An informal e-mail message to us is sufficient. The lawfulness of the data processing carried out up to the revocation remains unaffected by the revocation.
The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to its storage or the purpose for the data storage ceases to exist (e.g. after the processing of your request has been completed). Mandatory statutory provisions – in particular retention periods – remain unaffected.
5. Inquiries by e-mail or phone
If you contact us by e-mail or telephone, your personal data (name, request) will be stored and processed by us for the purpose of processing your request. We do not pass this data on to third parties without your consent.
The processing of your data takes place on the basis of Article 6 (1) lit. b GDPR, if your request is related to the performance of a contract or is necessary to carry out pre-contractual measures. In all other cases, the processing takes place on the basis of your consent (Art. 6 para. 1 lit. a GDPR) and/or on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of the requests addressed to us.
6. Data transmission for the fulfillment of the contract
In order to process your order and deliver the goods you have ordered, we must pass on your personal data to the designated shipping company. This is done only to the extent required and for the fulfilment of our contractual obligations. Depending on which payment service provider you select during the ordering process, we transmit the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or the payment service selected. Some payment service providers collect this information themselves when you create an account there. In this case, you will need to log in to the payment service provider with your access data during the ordering process. The data protection declaration of the respective payment service provider applies in this case.
The legal basis for the processing of your data is Article 6 (1) lit. b GDPR, which allows the processing of personal data for the performance of a contract or pre-contractual measures. The same applies to the transfer of your data to our manufacturers or wholesalers if they take over the shipping of the goods for us (long-haul business).
7. Use of data when registering for e-mail newsletter
8. Use of data for postal advertising and your right to object
We use your data, which we have received from you as part of a contractual relationship, such as your first and last name, your postal address, your title, academic degree and your profession, industry or business title, to send you interesting offers and information about our products by post. We store this data in summarized lists and use it exclusively for our own advertising purposes.
You have the right to object to this use of your data at any time. Please send us a message to the contact option described below. We will then delete your data immediately and no longer contact you for advertising purposes.
This use of data serves to safeguard our legitimate interests, which prevail in the context of a balancing of interests, in an advertising address of our customers pursuant to Article 6 paragraph 1 sentence 1 lit. f GDPR. We ensure that your data is always treated in accordance with the applicable data protection regulations and rely on secure storage and responsible use.
If you have any questions about this use of data, please contact our contact option below.
9. Comments and discussions on the blog
If you leave a post/comment or a review on the Vispronet® blog (https://www.vispronet.de/blog/), your IP address will be stored. This is done on the basis of our legitimate interests within the meaning of Article 6 paragraph 1 lit. f. GDPR and serves the security of us as a website operator As an operator, we are obliged to protect ourselves against illegal comments and contributions on our platform and to ensure that the author is identified if necessary. To leave a comment, you must provide a valid email address, a name and, if applicable, a valid website link. Your e-mail address and personal data will not be published or passed on to third parties.
We reserve the right to delete comments containing threats or insults, advertising or illegal content, obvious backlink comments (especially SPAM) with irrelevant context or invalid e-mail addresses and, if necessary, to exclude the user from further use. The use of our comment function for commercial purposes is prohibited. By submitting the comment you grant Sachsen Fahnen GmbH & Co. KG/Vispronet® an unlimited right of use for the publication on our blog.
10. Use of cookies
Cookies that are necessary for the electronic communication process or provide certain functions desired by you are stored in accordance with Article 6 paragraph 1 lit. f DSGVO stored. As the operator of this website, we have a legitimate interest in using cookies for the technically error-free and optimized provision of our services. Other cookies, such as cookies used to analyse your surfing behaviour, are dealt with separately in this privacy policy. Cookies are small text files that are stored on your device.
Some of the cookies we use are automatically deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain stored on your device and allow us to recognise your browser on your next visit (persistent cookies). You can configure your browser so that you are informed about the setting of cookies and can decide whether to accept them individually, or exclude cookies for certain cases or in general. The management of cookie settings varies depending on the browser. You can find information about this in the help menu of your browser, which explains how you can change your cookie settings. Please refer to the cookie settings of your web browser for the duration of the storage of cookies. These can be found for the respective browsers under the following links:
- Internet Explorer™: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
- Safari™: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14
- Chrome™: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
- Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
- Opera™ : https://help.opera.com/de/latest/web-preferences/#cookies
If cookies are not accepted, the functionality of our website may be limited.
As part of the application of Google Analytics (see below), this website also uses the so-called DoubleClick cookie, which serves to recognize your browser when you visit other websites. This is done to protect our legitimate interests in the optimal marketing of our website pursuant to Article 6 paragraph 1 sentence 1 lit. f GDPR. The information automatically generated by the cookie about your visit to this website is usually transmitted to a Google server in the USA and stored there. However, the IP address is first truncated within the Member States of the European Union or in other contracting states of the Agreement on the European Economic Area by activating IP anonymisation on this website. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. The anonymized IP address transmitted by your browser as part of Google Analytics is not merged with other data held by Google.
Google uses this information to compile reports on website activity and to provide other services related to the use of the website. This serves to safeguard our legitimate interests in the optimal marketing of our website in accordance with Article 6 paragraph 1 sentence 1 lit. f GDPR. Google may also pass on this information to third parties if this is required by law or if third parties process this data on behalf of Google. After the purpose and end of the use of Google DoubleClick by us, the data collected in this connection will be deleted.
Google Double Click is an offer of Google Ireland Limited, a company incorporated and operated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (www.google.de). Insofar as information is transmitted to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here. For companies certified under the Privacy Shield, an adequate level of data protection has been determined on the basis of the agreements between the US and the European Commission and Switzerland.
You can deactivate the DoubleClick cookie via this link. In addition, the Digital Advertising Alliance provides you with information about the setting of cookies and settings. Finally, you can set your browser in such a way that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Please note that if you do not accept cookies, the functionality of our website may be limited.
11. Use of Google Services
Google services are used on our website. All information and the applicable data protection regulations of Google can be found at: https://business.safety.google/privacy/.
12. Use of Google Tag Managers
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform independent analyses. It serves only to manage and display the tools integrated via it. However, Google Tag Manager collects your IP address, which may also be transmitted to Google’s parent company in the United States.
The Google Tag Manager is used on the basis of Article 6 paragraph 1 lit. f GDPR. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on its website. If a corresponding consent has been requested, the processing takes place solely on the basis of Article 6 paragraph 1 lit. a GDPR; consent can be revoked at any time.
13. Use of Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), with which the use of websites can be analysed.
When using Google Analytics 4, so-called “cookies” are used by default. Cookies are text files that are stored on your device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device, shortened to the last digits, see below) is usually transmitted to a Google server, stored and processed there. This may also involve a transfer of information to the servers of the company Google LLC based in the USA and further processing of the information there.
When using Google Analytics 4, the IP address transmitted by your terminal device when you use the website is collected and processed only in an anonymous manner by default and automatically, so that the information collected cannot be directly linked to a person. This automatic anonymisation takes place by truncating the IP address transmitted by your device by Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities and/or your usage behavior, and to provide us with other services related to your use of the website and the Internet. The IP address transmitted and abbreviated by your device in the context of Google Analytics 4 is not merged with other data held by Google. The data collected as part of the use of Google Analytics 4 is stored for 2 months and then deleted.
Google Analytics 4 also enables the creation of statistics with statements about the age, gender and interests of website users via a special function, the so-called “demographic characteristics”, on the basis of an analysis of interest-based advertising and with reference to third-party information. This enables the identification and differentiation of user groups of the website for the purpose of target group-optimized targeting of marketing measures. However, data collected through the „demographic characteristics“ cannot be assigned to a specific person and therefore not to you personally. Such data collected through the ‘demographic characteristics’ function shall be kept for two months and then deleted.
All processing described above, in particular the setting of Google Analytics cookies for the storage and retrieval of information on the terminal device used by you for the use of the website, takes place only if you request us to do so pursuant to Art. 6 para. 1 lit. a GDPR have given your explicit consent. Without your consent, Google Analytics 4 will not be used during your use of the website. You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service using the „Cookie Consent Tool“ provided on the website.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals we can have cross-device reports created by Google (so-called “Cross Device Tracking”). If you have activated the “personalised ads” in your settings in your Google Account and linked your internet-enabled devices to your Google Account, Google may change your usage behavior when you give your consent to the use of Google Analytics 4 pursuant to Art. 6 para. 1 lit. a GDPR cross-device analysis and create database models based on this. The logins and device types of all website users who were logged in to a Google account and performed a conversion are taken into account. The data shows, among other things, on which terminal you clicked on an ad for the first time and on which terminal the corresponding conversion took place. We do not receive any personal data from Google, but only statistics based on Google Signals. You have the option to disable the „personalized ads“ feature in your Google Account settings to opt out of cross-device analytics in connection with Google Signals. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de.
Further information on Google Signals can be found at this link: https://support.google.com/analytics/answer/7532985?hl=de.
We have concluded a so-called order processing agreement with Google for our use of Google Analytics 4, by which Google is obliged to protect the data of our website users and not to disclose it to third parties.
In order to ensure compliance with the European level of data protection also with regard to the possible transfer of data from the EU or the EEA to the USA and the possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
Further legal information on Google Analytics 4, including a copy of the aforementioned standard contractual clauses, can be found at the following link: https://policies.google.com/privacy?hl=de&gl=de.
Details of the processing initiated by Google Analytics 4 and Google’s handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites.
14. Google Ads Remarketing and Google Ads Conversion Tracking
15. Use of Google ReCaptcha for bot protection
16. YouTube components with enhanced privacy mode
17. Bing Ads
18. Freshworks Freshchat
19. WhatsApp
20. Integration of the Trusted Shops Trustbadge
21. Rating reminders by E-Mail
22. Payments by VISA, MASTERCARD, Maestro and immediate transfer
23. Payment by PayPal
24. Payment method Klarna purchase on account and Klarna direct debit
- Invoice: The payment period is 30 days from dispatch of the goods. You can find the terms and conditions here.
- Direct debit: The debit takes place after dispatch of the goods. You will be informed of the time by e-mail.
25. Payment in advance
26. Our online presence on social platforms and networks
- Facebook: https://www.facebook.com/about/privacy/
The data processing takes place on the basis of an agreement between jointly responsible in accordance with Article 26 GDPR, which you can view here: https://www.facebook.com/legal/terms/page_controller_addendum - YouTube: https://policies.google.com/privacy
- Twitter: https://twitter.com/de/privacy
- Instagram: https://privacycenter.instagram.com/policy/
- Pinterest: https://policy.pinterest.com/de/privacy-policy
Possibility of objection (opt-out):
27. Your rights and contact options
As an affected person you have the following rights:
- in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
- in accordance with Art. 16 GDPR, the right to demand without delay the rectification of inaccurate or completion of your personal data stored by us;
- in accordance with Art. 17 GDPR, the right to request the deletion of your personal data stored with us, unless the further processing
– the exercise of the right to freedom of expression and information,
– to comply with a legal obligation;
– for reasons of public interest, or
– is necessary for the establishment, exercise or defence of legal claims, - pursuant to Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
– the accuracy of the data is disputed by you;
– the processing is unlawful, but you object to its deletion;
– we no longer need the data, but you need it for the assertion, exercise or defence of legal claims, or
– you have objected to the processing pursuant to Art. 21 GDPR; - in accordance with Art. 20 GDPR, the right to receive your personal data which you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
- in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or place of work or of our company headquarters.
Deletion of data
Right to information and contact options
Data Protection Officer
Am Wiesengrund 2
01917 Kamenz
Germany
Telephone: +49 (0) 3578 359-0
E-mail: dsb@sachsenfahnen.de
In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority in data protection matters is the state data protection commissioner of the federal state in which our company is based. A list of the data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html